HONDA

Though Honda has performed well, it will be disappointed by the fact that the company is no longer number one. Honda’s strength as far as CS well structured dealerships. The areas of gain for Honda this year have been in the Service Advisory and Performance categories, the dealers recording a significant improvement in this area — equating to a substantial jump. Its overall success is due more to a balanced performance than any one factor. The most significant drop according to customer response is in the most important factor . Problems experienced the percentage of Honda owners reporting one or more repair problems at 12 to 18 months of vehicle ownership has continued to increase over the last three years from 27 percent in 1999 to 41 percent in this year’s study.